One of three phases
Platform Strategy
The decision it settles: which channels, in what order, and with whose help.
- A practical path for the argument: which channels, in what order, with which vetted experts, for how much.
- You leave knowing what to do on Monday, whom to hire, and what to ignore.
- I connect you with the very best in the business at their craft, for every role the plan calls for.
Platform Strategy is the third phase, after Authority Foundation and Idea Forge. Each phase is bought on its own, and they build on one another in order.
At a glance
The scope, in brief.
- The decision. Which channels, in what order, and with whose help.
- Right for you if. You have an idea and the language for it, and you need a plan: where to publish, in what order, whom to hire, and what to leave alone.
- How we work. A working session on your goals, capacity, budget, and channels. Then I write the Plan, and we go through it together.
- You receive. The Plan: a nine-month plan, a five-year direction, and the experts you’ll need, in hiring order, with anticipated budget.
- Not included. Carrying out the plan. I connect you with the experts, and you hire them directly.
What it covers
Inside Platform Strategy.
- A nine-month publishing and visibility plan.
- A five-year direction.
- Priorities and sequence. The order matters more than the list.
- The experts you’ll need, with anticipated budget and hiring order.
- The very best in the business at each craft. I connect you with them, drawn from years of tracking who is good and who is available. You hire them directly.
- For most clients the first channels are a newsletter, audio, LinkedIn, and press. Video and short-form are for people who already have reach.
How it runs
From working session to handoff.
Working session
A conversation about your goals, capacity, budget, and channels.
Writing the Plan
A nine-month plan and a five-year direction, written so you and your team can act on them without me in the room.
The best people for each role
I connect you with the right person for each role the plan calls for, in the order you’d hire them, with anticipated budget.
Walk-through
We go through the finished Plan together, with your team if you like.
What you receive
A document your team can use.
The Plan is written so you and your team can act on it without me in the room.
Example contents
The Plan
- 01 The short version
- 02 Home base
- 03 Channel triage: what to do, what to skip
- 04 Nine months, month by month
- 05 The five-year direction
- 06 Vetted experts and hiring order
- 07 Budget
- 08 Recommendations by role
- 09 What to measure
- A two-page overview for your team
A closer look at section 04. What you publish, where, and with whose help, in the order that lets each step build on the last.
An example of the kind of document you receive. Yours is written for you, and its sections may differ.
Where this fits
The earlier phases come first.
The Plan is yours either way. Authority Foundation and Idea Forge come before it, and each is priced and agreed on its own. Where the plan calls for a book, we talk about how to build toward it, as a separate conversation.
Next step
Start with one conversation.
A free, 30-minute exploratory call. Engagements begin at $12,500.